RRhoda Paulinus

Portfolio

Selected work — marketing & admin.

A look at projects across both sides of my practice: growing brands online, and keeping businesses organised behind the scenes.

Marketing projects

Social media strategies, content plans, campaigns, audits, and brand growth.

Project 01 · B2B SaaS · LinkedIn

From invisible to industry voice in 90 days.

Challenge

A technical founder with a strong product but no distribution — every deal came from cold outreach.

Approach

Founder-led editorial system: 3 content pillars, weekly narrative cadence, and a comment strategy targeting category leaders.

Execution

Ghostwrote 4 posts/week, produced 2 carousels a month, and ran a monthly reporting ritual with the founder.

Results

+4.2k

New followers

6.1%

Engagement

40+

Inbound leads

3x

Profile views

Lesson

“Consistent narrative beats clever tactics. Weekly founders compound.”

Project 02 · DTC · Instagram

Reels that turned into a repeat-purchase engine.

Challenge

A skincare brand had beautiful product but stagnant reach and no repeat-purchase story on social.

Approach

A three-tier Reels system — hook, educate, invite — plus a community DM ritual that turned viewers into subscribers.

Execution

Weekly Reels sprints, monthly UGC drops, and a lightweight community operating manual.

Results

2.4x

Engagement lift

+28%

Repeat purchases

180k

Organic reach

+15%

AOV lift

Lesson

“The comment section is a research lab.”

Project 03 · Founder brand · Multi-channel

A quiet operator became the go-to voice in her niche.

Challenge

A senior operator wanted to build a personal brand without turning into a full-time content machine.

Approach

A minimalist editorial system — one signature essay a month, three sharp posts a week, no vanity metrics.

Execution

Co-writing sessions, editorial brief library, quarterly narrative retrospective.

Results

+5.5k

Followers

15+

Inbound advisory / speaking

3

Partnership conversations

Lesson

“Less content, sharper thinking.”

Administrative projects

Scheduling systems, workflow improvements, document & CRM organisation, inbox flow, and operational support.

Project 01 · Executive Support · Consulting

An overloaded CEO calendar, made calm.

Challenge

A consulting CEO was double-booking, missing follow-ups, and spending evenings triaging her inbox.

Approach

Redesigned calendar policies, priority tiers for meetings, and a triage system for the inbox with response templates.

Execution

Owned daily calendar management, drafted responses for approval, and set up weekly agenda + prep briefs.

Results

-6 hrs

Weekly admin time

100%

Follow-ups on time

0

Double-bookings

Lesson

“Calm operations start with clear rules, not more tools.”

Project 02 · CRM & Data · Startup

A messy CRM turned into a real sales system.

Challenge

Contacts scattered across inboxes, spreadsheets, and a half-set-up CRM the team didn't trust.

Approach

Consolidated data, cleaned duplicates, defined pipeline stages, and wrote a lightweight process the team could actually follow.

Execution

Migrated 600+ contacts, built simple dashboards, and walked the team through a two-page CRM playbook.

Results

600+

Contacts cleaned

1

Source of truth

+25%

Follow-up rate

Lesson

“A CRM only works when the process behind it does.”

Project 03 · Operations · Travel & Docs

Travel, docs, and research — quietly handled.

Challenge

A founder was doing her own travel bookings, expense filing, and vendor research at midnight.

Approach

Standardised travel preferences, built a document library and templates, and set up a research + summary workflow.

Execution

Handled bookings, prepared itineraries, organised drives, and delivered pre-read briefs before every trip.

Results

8

Trips booked & briefed

80+

Documents organised

0

Missed reimbursements

Lesson

“Small operational rituals give founders their evenings back.”

Project 04 · Operations · Communication

Email Management

Overview

Organising and managing professional inboxes so nothing important slips — ensuring clear communication and better daily productivity.

Key responsibilities

  • Inbox organisation and clean-up
  • Email prioritisation
  • Folder and label organisation
  • Drafting professional email responses
  • Client communication
  • Follow-up management
  • Email workflow optimisation
  • Maintaining organised communication systems

Project 05 · Operations · Scheduling

Appointment & Calendar Management

Overview

Organising schedules, coordinating meetings, and managing appointments for busy professionals — so their days run on rails.

Key responsibilities

  • Appointment scheduling
  • Calendar management
  • Meeting coordination
  • Booking confirmations
  • Time-zone coordination
  • Calendar optimisation
  • Scheduling workflows
  • Buffer time planning
  • Event coordination

Education & Certifications

Learning as a lifelong practice.

Continuous learning is at the heart of my professional journey. My academic background and industry certifications reflect my commitment to delivering exceptional business support, strategic marketing solutions, and operational excellence.

Education

B.Sc.

Bachelor of Science

Linguistics & Communication Studies

My academic background in Linguistics and Communication Studies strengthened my communication, analytical thinking, research, writing, problem-solving, and interpersonal skills. These skills now support my work in social media strategy, client communication, and administrative support.

Professional Certifications

Formally trained. Continuously growing.

Certification8 Weeks

Digital Skills Acquisition Programme

Successfully completed an intensive digital skills programme focused on practical business support and remote work excellence.

Skills gained

Virtual AssistanceCustomer ServiceEmail ManagementCalendar ManagementWorkflow AutomationLead GenerationCRMAppointment SchedulingProject Management ToolsTechnical SupportRemote Business Support
Certification

ALX Virtual Assistant Programme

Completed an intensive Virtual Assistant programme with honours, gaining practical experience in supporting executives and businesses remotely while maintaining high standards of professionalism and organisation.

Skills gained

Executive AssistanceEmail ManagementCalendar ManagementProfessional CommunicationResearchProductivity SystemsOrganisationClient SupportRemote Collaboration
Certification

Meta Business Ads Certification

Completed professional training in planning, creating, managing, and optimising advertising campaigns using Meta Business tools.

Skills gained

Facebook AdsInstagram AdsAudience TargetingCampaign OptimisationLead GenerationConversion StrategyPerformance AnalyticsMeta Business Suite

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